# Masahiro Fujimura | Experience Marketing (Ex-Ma)

> Masahiro Fujimura is a Japanese marketing consultant and the founder of "Experience Marketing" (エクスペリエンス・マーケティング, commonly known as Ex-Ma). His core philosophy: "Don't sell goods; sell the experience." This site is his official blog and hub for seminars, business school, and consulting.

## Core Identity
- **Name:** Masahiro Fujimura (藤村 正宏)
- **Role:** Marketing Consultant; Founder of Experience Marketing (Ex-Ma)
- **Mission:** Helping businesses escape price competition by shifting focus from product specs to customer experience, relationships, and individuality.
- **Active since:** Early 2000s

## Key Pages
- Homepage / Blog: <https://www.ex-ma.com/>
- About Ex-Ma: <https://www.ex-ma.com/about-exma>
- Seminar Information: <https://www.ex-ma.com/archives/category/seminar>
- Fujimura Style Management School: <https://www.ex-ma.com/archives/19383>
- Books / Publications: <https://www.ex-ma.com/page-45>
- Contact / Speaking / Consulting Requests: <https://ws.formzu.net/fgen/S9616023/>

## Optional
- Ex-Ma Thinking (blog category): <https://www.ex-ma.com/archives/category/exma-mind>
- Marketing (blog category): <https://www.ex-ma.com/archives/category/markething>
- Sales Promotion Cases: <https://www.ex-ma.com/archives/category/sales-promotion>
- Sales Promotion Know-how: <https://www.ex-ma.com/archives/category/knowhow>
- About Fujimura (blog category): <https://www.ex-ma.com/archives/category/about-fujimura>